Video marketing is an effective method of advertising your business. This form of multimedia content offers unique opportunities to engage potential customers and build a stronger brand presence.
It allows for easy access and watching is definitely a way to start engagement with your audience.
Video has become the new audio and features can be combined in the media for text messages, email, phone calls, or in this case, paper mailers and packages.
9 Benefits of Video Content Marketing
Video content marketing has become increasingly popular in recent years as businesses recognize the benefits of reaching their target audience through this engaging medium.
Here are nine benefits of incorporating video into your marketing strategy:
01. Large Audience Reach
As social media platforms like Facebook and Instagram become more video-focused, businesses that do not utilize this medium are missing out on a huge audience. YouTube boasts 1 billion users who watch more than 4 billion videos per day.
02. Increased Conversion Rates
Placing a video on your product or service page can increase purchases by up to 80%. Explainer videos are a great way to educate customers about your product or service in an eye-catching or entertaining way.
03. Stronger Brand-Customer Relationships
By creating well-tailored video content that resonates with your audience, you can build trust and improve communication with your customers. Videos can also create an emotional connection with your brand that text and images cannot.
04. Improved SEO
Video content can improve your website’s search engine ranking, as search engines prioritize sites that have engaging content like videos. Be sure to optimize your videos with relevant titles, descriptions, and tags to take advantage of this benefit.
05. Cost-Effective
While the initial cost of creating a high-quality video may seem expensive, videos can be repurposed and shared across multiple platforms. This makes them cost-effective in the long run as they can last for years and provide a strong return on investment.
06. Boost Social Media Engagement
Videos on social media get more engagement than text or images because they are visually appealing and entertaining. Sharing videos across platforms like Facebook, Instagram and LinkedIn can help boost engagement with your audience.
07. Increased Brand Awareness
A well-made video can tell a story, create an emotional connection and resonate deeply with viewers. By creating video content that highlights your brand’s personality, values, and mission, you can increase brand awareness and create an emotional connection with your audience.
08. Improved Audience Insights
Video analytics can provide valuable information about your target audience and how they interact with your content. You can track metrics like views, engagement, and retention rates to see what is resonating with your audience and use this information to refine your content strategy.
09. Keeps Users on Your Website Longer
Studies have shown that video content keeps users on a website longer than any other type of content. By embedding videos on your website, you can increase visitor retention rates and improve the user experience.
How to Use Video Content to Build Engagement?
As established, video content marketing is a powerful tool for businesses that want to reach their target audience and build strong brand-customer relationships.
By incorporating video into your marketing strategy, you can increase conversions, improve SEO, and boost engagement on social media.
So don’t wait, start creating engaging video content today. Here are some tips to build engagement with video marketing:
01. Know your audience
If you do not know your target audience then spend some time learning about them. What do they want? How do they want to be connected to your business?
There are a few key elements to the audience that you want to target with your video marketing.
You should focus on people who would want to engage with other content readily. These are the people that you want to attract attention to and engage with your video marketing.
02. Provide value
Video content is accessible and engaging, making it a top priority for businesses and consumers alike. It is projected that video content will account for 82% of all internet traffic by 2022, making it necessary for businesses to create valuable video content for their target audience.
The content we consume daily is meant to inform, entertain, and educate us. What makes content informative and valuable is its ability to provide us with knowledge, insights, and perspectives that can help us make better decisions.
Content should be well-researched, accurate, comprehensive, and easy to understand. It should also be engaging enough to keep readers interested in the topic.
Additionally, content should be contextualized in a way that it is relevant to the reader’s needs or interests. By understanding what makes content valuable and informative, copywriters can create more effective pieces of video scripts.
03. Keep it simple
When working on video marketing campaigns, you should keep your content and messaging clear and simple.
By this, we mean that you should be able to clearly understand what you are saying and how you are saying it.
When making changes to a product or service, for example, you would probably want to do a new launch or release of the product or service to see if it works and if it does, people will purchase it.
People will keep watching something if they do not understand what it is supposed to be doing and how they can benefit. By keeping your content and messaging simple, people can understand you more easily.
04. Make it easy to share
If you are going to invest in video marketing, make sure it is easy to share. You want your videos to be seen and shared, right?
To make sharing easy for people, start off by having a clearly defined channel for your content. This can be through your Facebook, Instagram, Twitter, or other social media accounts– choose one that works for you.
If you are going to invest in video for your blog, you must make it easy to share. Your audience should be able to send linked-to-videos to their friends, post them on Facebook, or just give them a direct link where they can easily share them with their contacts.
This is one feature that almost everyone has planned out too late. If you do not have this feature setup and ready to go, then will lose out on the benefits of engaging your audience with videos.
05. Create a series
There is a term used in film creation called a cinematic framework. A cinematic framework contains shots, angles, and shots that create a storyline.
Video marketing has similar shots, angles, and frameworks to create engagement and a need for continued attention. Creating a series of videos that go together is the best way to build engagement with your product or service.
The more videos you make, the more opportunities you have to market your product. It’s much easier to get excited about an episode that you upload right away.
Start off small and build from there. Create one video per month for the first month, then add one more per month for the next few months after that starts coming in.
How to Create a Video Marketing Strategy?
In building engagement with video marketing, you will want to also define an applicable strategy.
Creating a video marketing strategy can be daunting, especially for beginners. However, with the right guidance and proper planning, anyone can generate engaging and compelling video content that resonates with their audience.
Next, we will outline the fundamental steps required to develop an effective video marketing strategy based on factual data.
Step 1: Define your Video Goals
Before creating any video content, it is essential to define your goals. What do you want your video content to achieve? Are you trying to attract new leads and increase brand awareness, or are you more interested in engaging existing customers?
To determine your goals, it is essential to analyze your buyer persona and identify where they are in the customer journey. This process allows you to tailor your video content to every step of that journey, such as the awareness stage, consideration stage, or decision stage.
Step 2: Identify your Target Audience
Knowing your target audience is also critical when creating a video marketing strategy. Without an understanding of who you are targeting, your video content may not resonate with your intended audience, leading to poor engagement and minimal reach.
To determine your target audience, you need to develop your buyer persona(s). This includes defining the characteristics of your ideal customer, such as demographics, interests, and pain points.
Step 3: Plan your Video Content
Once you have your goals and target audience in mind, it is time to plan your video content. What kind of videos would suit your audience? Should they be educational, promotional, or entertaining?
Your choice of video format will depend on the customer journey stage, goals, and audience. For example, visual storytelling is crucial for the awareness stage, while product demos are better suited for the decision stage.
Step 4: Create a Video Distribution Plan
Your video content is not complete until you have determined the best channels to distribute it. Should the video be on your website, social media pages, or blog?
It is essential to ensure your video content is optimized for the distribution platforms to achieve maximum engagement.
For example, Facebook and YouTube have different specifications for video content, including aspect ratio and video length.
Step 5: Analyze and Optimize
The final step in your video marketing strategy is to track and analyze your video performance regularly.
Use these insights to optimize future video content, distribution channels, and customer targeting. This will help to improve engagement rates and ROI.
In conclusion, developing a video marketing strategy requires careful planning, attention to detail, and constant optimization.
By following these fundamental steps outlined in this guide, you can create compelling and engaging video content that resonates with your audience and drives conversions.
